{"product_id":"eternal-oval-jute-ferm-living-rug","title":"Ferm Living Eternal Oval Jute Rug -  1104263334","description":"\u003ch2\u003eFerm Living Eternal Oval Jute Rug -  1104263334\u003c\/h2\u003e\n\u003cp\u003eAvailable in two colors, the Eternal Oval Jute Ferm Living Rug brings a natural and organic character to living spaces that elegantly preserves Ferm Living Copenhagen's commitment to creating comfortable and composed atmospheres where you can live authentically. The beautifully hand-woven jute of the Eternal Oval Jute Rug is all natural, biodegradable, and durable.\u003c\/p\u003e\n\u003cp\u003eThe Eternal Oval Jute Ferm Living Rug combines timeless design with practical functionality, making it an ideal choice for modern homes. Its oval shape adds a soft, harmonious touch that complements various interior styles, from minimalist to eclectic.\u003cbr\u003ePlease note: this product is made from jute, which is a natural fibre. Color nuances may therefore vary from product to product.\u003c\/p\u003e\n\u003cp\u003eFerm Living Copenhagen is a design company that embodies Scandinavian aesthetics, combining classic craftsmanship with contemporary functionality. Drawing from the Danish way of life, it designs stylish furniture, home accessories, and textiles that infuse modern spaces with warmth and character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade In\u003c\/strong\u003e: India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Jute\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDimensions: \u003c\/strong\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c\/strong\u003eSmall- 94.5\" x 55.1\"\u003c\/li\u003e\n\u003cli\u003eLarge- 113.9\" x 90.6\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Information: \u003c\/strong\u003eVacuum Clean Only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"164\" data-end=\"194\"\u003eWhat Our Experts Think\u003c\/h5\u003e\n\u003cul data-start=\"195\" data-end=\"559\"\u003e\n\u003cli data-start=\"195\" data-end=\"276\"\u003e\n\u003cp data-start=\"197\" data-end=\"276\"\u003e\u003cstrong data-start=\"197\" data-end=\"229\"\u003eHand-woven from natural jute\u003c\/strong\u003e, offering a rich texture and timeless appeal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"277\" data-end=\"345\"\u003e\n\u003cp data-start=\"279\" data-end=\"345\"\u003e\u003cstrong data-start=\"279\" data-end=\"308\"\u003eBiodegradable and durable\u003c\/strong\u003e, ideal for eco-conscious interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"346\" data-end=\"409\"\u003e\n\u003cp data-start=\"348\" data-end=\"409\"\u003e\u003cstrong data-start=\"348\" data-end=\"378\"\u003eAvailable in two colorways\u003c\/strong\u003e to suit various décor styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"410\" data-end=\"484\"\u003e\n\u003cp data-start=\"412\" data-end=\"484\"\u003eOrganic oval shape brings softness and \u003cstrong data-start=\"451\" data-end=\"482\"\u003enatural rhythm to any space\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"485\" data-end=\"559\"\u003e\n\u003cp data-start=\"487\" data-end=\"559\"\u003eA perfect choice for \u003cstrong data-start=\"508\" data-end=\"559\"\u003eliving rooms, entryways, or under coffee tables\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"561\" data-end=\"570\"\u003eQ\u0026amp;A\u003c\/h5\u003e\n\u003cp data-start=\"572\" data-end=\"688\"\u003e\u003cstrong data-start=\"572\" data-end=\"603\"\u003eQ: Is this rug sustainable?\u003c\/strong\u003e\u003cbr data-start=\"603\" data-end=\"606\"\u003eA: Yes, it's made from 100% natural jute, which is biodegradable and eco-friendly.\u003c\/p\u003e\n\u003cp data-start=\"690\" data-end=\"828\"\u003e\u003cstrong data-start=\"690\" data-end=\"719\"\u003eQ: Where is it best used?\u003c\/strong\u003e\u003cbr data-start=\"719\" data-end=\"722\"\u003eA: It works beautifully in living rooms, under coffee tables, or in entryways for a grounded, earthy look.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"964\"\u003e\u003cstrong data-start=\"830\" data-end=\"858\"\u003eQ: Is it soft underfoot?\u003c\/strong\u003e\u003cbr data-start=\"858\" data-end=\"861\"\u003eA: While jute is naturally coarse, this rug has a smoother weave that offers comfort with rustic charm.\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1092\"\u003e\u003cstrong data-start=\"966\" data-end=\"991\"\u003eQ: How do I clean it?\u003c\/strong\u003e\u003cbr data-start=\"991\" data-end=\"994\"\u003eA: Vacuum regularly using a brush attachment. Spot clean with a damp cloth. Avoid soaking the rug.\u003c\/p\u003e\n\u003cp data-start=\"1094\" data-end=\"1236\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1131\"\u003eQ: Does the color fade over time?\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eA: Minimal fading may occur with prolonged direct sunlight exposure—rotate occasionally for even wear.\u003c\/p\u003e\n\u003ch5 data-start=\"1238\" data-end=\"1262\"\u003eMaintenance Tips\u003c\/h5\u003e\n\u003cul data-start=\"1263\" data-end=\"1492\"\u003e\n\u003cli data-start=\"1263\" data-end=\"1325\"\u003e\n\u003cp data-start=\"1265\" data-end=\"1325\"\u003eVacuum gently without a beater bar to avoid pulling fibers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1326\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1328\" data-end=\"1377\"\u003eBlot spills immediately with a clean, dry cloth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1435\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1435\"\u003eKeep out of direct sunlight to preserve natural color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1436\" data-end=\"1492\"\u003e\n\u003cp data-start=\"1438\" data-end=\"1492\"\u003eShake outdoors occasionally to release dust and debris\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ferm Living","offers":[{"title":"Small \/ Black","offer_id":46480768303329,"sku":"1104263334","price":269.0,"currency_code":"USD","in_stock":true},{"title":"Small \/ Natural","offer_id":46480768336097,"sku":"1104263335","price":269.0,"currency_code":"USD","in_stock":true},{"title":"Large \/ Natural","offer_id":46480768368865,"sku":"1104263337","price":775.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/9776\/9953\/files\/eternal-oval-jute-rug-856913.jpg?v=1747658332","url":"https:\/\/sportsteez.com\/products\/eternal-oval-jute-ferm-living-rug","provider":"EP","version":"1.0","type":"link"}