{"product_id":"ferm-living-rug-alley-wool-rug","title":"Ferm Living Alley Wool Rug - 1104266308","description":"\u003ch2\u003eFerm Living Alley Wool Rug - 1104266308\u003c\/h2\u003e\n\u003cp\u003eCrafted from the finest New Zealand wool, the Alley Wool Ferm Living Rug is a handwoven kelim rug with a soft, luxurious feel. Featuring abstract tufted artwork and decorative fringes, this Ferm Living Rug adds subtle yet striking character to any room. The contrasting pile heights bring depth and texture, making it a versatile choice for both modern and classic interiors.\u003c\/p\u003e\n\u003cp\u003eThe Alley Wool Ferm Living Rug combines exceptional craftsmanship with artistic expression. Its tactile design and intricate details create a harmonious blend of function and style, making it a standout piece for enhancing your living space.\u003c\/p\u003e\n\u003cp\u003eFerm Living Copenhagen offers an exquisite selection of rugs that blend Scandinavian design with natural materials and timeless craftsmanship. Each piece is thoughtfully created to enhance your living space, providing both comfort and style. The artistic Forma Wool Ferm Living Rug features abstract shapes and a plush texture, while the striking Kelim Merge Rug showcases bold geometric patterns inspired by traditional weaving techniques.\u003c\/p\u003e\n\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade In\u003c\/strong\u003e: India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Wool\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eSmall: 55.1\"W x 78.7\"L x 1.2\" Depth\u003c\/li\u003e\n\u003cli\u003eLarge: 63\"W x 98.4\"L x 1.2\" Depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e\u003cstrong\u003eAdditional Information:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eHand-woven and hand-tufted\u003c\/li\u003e\n\u003cli\u003eVacuum clean only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"546\" data-end=\"576\"\u003eWhat Our Experts Think\u003c\/h5\u003e\n\u003cul data-start=\"577\" data-end=\"888\"\u003e\n\u003cli data-start=\"577\" data-end=\"644\"\u003e\n\u003cp data-start=\"579\" data-end=\"644\"\u003eMade from premium New Zealand wool for a plush, natural texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"704\"\u003e\n\u003cp data-start=\"647\" data-end=\"704\"\u003eHandwoven kelim construction adds artisan craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"705\" data-end=\"773\"\u003e\n\u003cp data-start=\"707\" data-end=\"773\"\u003eAbstract tufting and fringe details offer a modern artistic vibe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"774\" data-end=\"839\"\u003e\n\u003cp data-start=\"776\" data-end=\"839\"\u003eWorks well in minimalist, Scandinavian, or eclectic interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"840\" data-end=\"888\"\u003e\n\u003cp data-start=\"842\" data-end=\"888\"\u003eA high-quality rug that doubles as floor art\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-start=\"890\" data-end=\"901\"\u003eQ\u0026amp;A\u003c\/h5\u003e\n\u003cp data-start=\"902\" data-end=\"1076\"\u003e\u003cstrong data-start=\"902\" data-end=\"953\"\u003eQ: Is this rug suitable for high-traffic areas?\u003c\/strong\u003e\u003cbr data-start=\"953\" data-end=\"956\"\u003eA: While it’s durable, it’s best placed in medium-traffic areas like living rooms or bedrooms to preserve the texture.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1078\" data-end=\"1128\"\u003eQ: Can I use this rug with underfloor heating?\u003c\/strong\u003e\u003cbr data-start=\"1128\" data-end=\"1131\"\u003eA: Yes, it’s compatible with most underfloor heating systems.\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1228\"\u003eQ: Are the fringes delicate?\u003c\/strong\u003e\u003cbr data-start=\"1228\" data-end=\"1231\"\u003eA: The fringes are decorative and durable, but gentle handling is recommended to maintain their shape.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1357\"\u003eQ: Does it shed?\u003c\/strong\u003e\u003cbr data-start=\"1357\" data-end=\"1360\"\u003eA: As with most wool rugs, some initial shedding is natural and will reduce over time with regular vacuuming.\u003c\/p\u003e\n\u003ch5 data-start=\"1473\" data-end=\"1497\"\u003eMaintenance Tips\u003c\/h5\u003e\n\u003cul data-start=\"1498\" data-end=\"1773\"\u003e\n\u003cli data-start=\"1498\" data-end=\"1552\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1552\"\u003eVacuum regularly on low power without a beater bar\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1553\" data-end=\"1602\"\u003e\n\u003cp data-start=\"1555\" data-end=\"1602\"\u003eRotate the rug every few months for even wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1603\" data-end=\"1663\"\u003e\n\u003cp data-start=\"1605\" data-end=\"1663\"\u003eBlot spills immediately with a clean cloth—avoid rubbing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1664\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1666\" data-end=\"1713\"\u003eProfessional cleaning recommended once a year\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1714\" data-end=\"1773\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1773\"\u003eKeep out of prolonged direct sunlight to prevent fading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ferm Living","offers":[{"title":"Small","offer_id":46480763617505,"sku":"1104266308","price":535.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":46480763650273,"sku":"1104266309","price":739.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/9776\/9953\/files\/alley-wool-rug-118667.jpg?v=1747658210","url":"https:\/\/sportsteez.com\/products\/ferm-living-rug-alley-wool-rug","provider":"EP","version":"1.0","type":"link"}